HOW TO USE THE FACEBOOK AND INSTAGRAM SHOP FEATURE
E-commerce took the world by storm and with the latest SHOP feature, it’s now easier than ever to buy a product online.
We are always on the lookout to help Small businesses. With the COVID-19 situation in hand, many businesses are suffering, and as shopping shifts online majorly, the new SHOP feature on Facebook and Instagram has made it easier for Small Businesses to shift online. So, the new e-commerce feature will allow small businesses to build online stores on both Facebook and Instagram. Hence, this new Feature will make all business owners let out a sigh of relief in such difficult times.
WHAT DOES THE NEW SHOP FEATURE MEAN?
While surfing through Instagram, when you like a product you see, the hassle of shifting to a new webpage is taken away, with one tap, catalog will be available both on Facebook and Instagram, where you can directly add the product of your choice to the cart.
WHAT’S SPECIAL ABOUT THE NEW SHOP FEATURE?
All the technology geeks will be on the edge of their seats to learn that Facebook’s CEO who was constantly on a search to work with AI is excited to bring together Virtual Reality with the Shop feature and help you try on clothes and accessories from the comfort of your home.
HOW WILL THE NEW SHOP FEATURE HELP SMALL BUSINESSES?
It will be convenient for all small businesses to have a single store that they can manage both on Facebook and Instagram. Also, The Shops could be run as an ad where more people would be able to discover your shop around the globe. It’s free to use. However, Facebook’s vice president of ads Dan Levy said that while the company will charge “small fees” on each purchase, the real monetization will come from driving more advertising.
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WHAT IS THE LIVE SHOPPING FEATURE?
When brands go live on Facebook, each product they showcase would have a tag at the bottom. Each product that you like, with one tap, you can have it on its way to you! The Online Shopping feature would all be about making lives easier for both consumers and businesses.
WHAT IS AN INSTAGRAM SHOP?
Click Here to Learn All about Instagram Shop
Will It Be Helpful To Activate The New Shop Feature If You Already Invest In Shopify Or Any Other Third-Party Platform?
Absolutely Yes! Facebook said it’s partnering with Shopify, BigCommerce, Woo, Channel Advisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics. The third-party platforms could be used to manage Facebook Shops, as well as the ads tied to those Shops. Shopify said, “Facebook Shops allows Shopify merchants to get control over customization and merchandising for their storefronts inside Facebook and Instagram while managing their products, inventory, orders, and fulfillment directly from within Shopify.
PLANNING TO SET-UP THE NEW SHOP FEATURE BUT DON’T KNOW WHERE TO START? WE ARE HERE TO HELP!
Click here for a Simple Setup Guide
WHAT ARE THE NEXT STEPS?
During the time of Pandemic, Facebook has definitely taken one step forward in preparing the world for what lies Post-Covid. The new Shop Feature would definitely be a game-changer. If you have just started your business, this will be a great learning curve for you in the new revolutionizing world. Also, the only way to survive is to evolve with time. So. Buckle up, for the world of E-commerce is going to take a huge turn and you NEED to be a part of it!